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So your cover letter I want you to put just as much focus and energy into your cover letter as you do your CV even if they don't read a cover letter initially when it comes further down the sifting process maybe they've got to interview slots left and 5 candidates that they've shortlisted at that stage they will absolutely go to the cover letter and use that to help make their decision so make it count so the first step is making it personal okay I don't want you to send a cover letter out that says dear sir dear madam to who it may concern dear hiring manager you need to find out the person's name okay we have social media we have LinkedIn we have Google though the company probably has a website with a news page with an about s section find out even if you have to pick up the phone speak to the receptionist she might not give you the name however just be aware some companies have no name policies but just do your absolute best to find out the name of the hiring manager so step two is firstly tell them what job you're applying for because lots of companies will be recruiting more than one vacancy and I noticed that people do this all the time when they send me applications so just make it really really clear what position you're applying for but tell them why you pick them okay don't start talking about how fabulous you are how relevant you are okay this is where a lot of job seekers go wrong in my opinion if you want an employer to feel interested in you really give you the time of day you need to make them feel like you are genuinely interested in them you know like when you just meet a mutual friend in a bar or something get introduced to somebody and that person just talks to you about themselves constantly how'd you feel you probably just want to get away from them as quickly as possible you probably feel quite negative towards they might make an excuse and nip to the toilet or go and get a drink or something all my phone's ringing you know in that social circumstances that's how we feel as human beings okay that's often that our first way to feel about somebody like that now your CV is exactly the same okay you're building rapport you're building a relationship with somebody over a piece of paper and often the same behaviors and the same feelings and can be associated with that as well so tell them firstly why them don't make an employer feel like you've just sent out an application to a hundred people hoping something sticks even if you are doing that and I've got lots of friends and family that are out of work at the moment I know it's tough out there but still go to the effort of making that person feel like they are the only person at the moment that you want to work for that's not the case they probably know that's not the case but yeah make them feel special and don't do it by telling them that they they seem like a professional company or they seem like an exciting company don't be using buzzwords like that everybody can see through...